I help creative entrepreneurs achieve purposeful profits by using money, mindset & marketing strategies...
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In this Blog Post, I share the 6 steps to building a powerful brand for your business.
Branding has an enormous impact on every aspect of your business.
Whether you’re just getting started creating a brand identity or you’re in the process of re-branding because of changes in the market, you need to spend some time clarifying the messaging you want to create and deciding how to implement it.
Your branding strategy clarifies which direction your branding should go.
It means creating your messaging with an eye toward the future of your business.
This step in the process starts with identifying your business goals and how your brand fits into them.
Ask yourself “How does it help you to achieve them?”
Before you start making any major decisions, you need to understand where your business fits into the market and the position it plays in the minds of your audience.
Now that you know the market and your position in it, create a message that explains to your audience how you uniquely fulfill their needs.
This message in some form will be conveyed through everything you do and at every touch-point with your audience.
Now, choose the following to design your Branding Persona:
Your brand persona should include:
For branding to work, everything should be consistent and in harmony with the message you outlined in the previous step.
The process of branding is never truly finished.
Once you implement it, you’ll need to monitor and keep gathering feedback from your market to make sure the message is hitting home.
From time to time, you’ll also need to consider re-branding.
In order to keep up to date with these changes, they have to tweak or overhaul their branding so that it will achieve their new goals.
Your 6th STEP to Building a Powerful Brand is to JOIN my business membership, the B.O.S.S Society, where I teach all the ways you can create a powerful brand, implement effective strategies and learn how to stand out from the crowds.
I also created a 6-Step Framework to help you implement a strategic branding plan for your business.
See you online!