As entrepreneurs, do you know the importance of knowing your numbers?

We often tend to ignore the importance of knowing our numbers. Our businesses depend on numbers to grow, scale and thrive. But so many business owners lack the skill to understand or comprehend their numbers.

As an accountant by profession, I enjoy the benefits of understanding my numbers. Not all entrepreneurs are as fortunate. Being a solo entrepreneur for more than 16 years now, I know the importance of money and numbers.

Part of my passion is to help entrepreneurs understand, know and use their numbers to thrive. Having the ability to know your numbers helps you make better informed decisions.

Here are 3 Steps to help you know your numbers:

The first step in becoming the master of your numbers, is to get the right support

Even if you google “free” resources, like blog posts, having some sort of guidance can help you. Professionals, like Accountants, can assist in implementing a basic budget and understanding financials.

When you start a business, one of the key foundations for a profitable business is your business plan.

Inside your business plan you have to be very clear about where you are heading. Having a clear compass will direct your steps towards success. Your numbers are the needle in your compass. Using a business plan helps you map out your money goals.

Knowing your numbers assist in knowing if your business has reached its goals or not.

The second step in mastering your numbers, is adapting a sound money mindset

Ever heard of the term, CEO Mindset?

I am sure you are familiar with this. As entrepreneurs, we often forget that we are the CEO’s of our lives, not only our businesses. As CEO’s, we often need to make difficult decisions. Our money mindset determines the way we interpret our numbers. This interpretation affects our decision making. Many business owners make poor decisions due to not understanding their numbers.

Today you might struggle with a scarcity mindset due to limited resources as a child. Your parents never talked about money, so you never learned how to master money. Many childhood traumas around money leads to difficulties managing our money. Our money mindset also impacts the way we view our self-worth.

As a business owner, you often have to “sell” yourself, your services, your products or your offers.

If you struggle selling or pricing, you lack a good money mindset foundation.

The third step in mastering your numbers, is implementing systems that simplifies processing

Cloud accounting and bookkeeping software is definitely a benefit.

Virtual Accounting Solutions also assists with simplified processes.

Running your business the “old school” way will cause frustration and many delays. Cloud accounting revolutionized the way we make business decisions today. Real-time reporting, multi-user access and freedom of location are great benefits.

Keeping your business compliant is a key part in running a successful business. Basic bookkeeping processes requires keeping track of all your business transactions. Submitting tax returns on time and declaring your profits all requires good processes. Monthly bank reconciliations and management reports assists in financial-decision making processes. It also enables business owners to stay in control of their finances.

Luckily, today we have access to a vast amount of online business accounting systems. Cloud Accounting and -taxation applications are globally used by small businesses today.

Your business success depends on the type of systems implemented.

Knowing your numbers empowers you to build a successful business. With the help of various online resources, running a business has never been easier. Reaching out to professionals like virtual accountants, can assist your business from anywhere. Implementing cloud solutions to run your business saves time, resources and money.

Online solutions are more affordable and easier to learn and install. Hiring virtual assistants and freelancers are becoming more popular for growing a business. Expanding your business beyond country borders provides now more than ever huge opportunities.

How to know your numbers – terminologies as CEO

Income

Also known as Turnover

Types:

• All sales,
• Payments received,
• Interest received,
• Deposits

into your business bank account

Expenses

Also known as Overheads

Types:

• Admin Fees Paid
• Bank Charges
• Interest Paid
• Dues and Subscriptions
• Depreciation
• Cost of Sales
• Contractor Payments
• Cash Wages
• Salaries
• Taxes Paid
• Marketing Expenses
• Software Costs
• Printing & Stationery Expenses
• Accounting Fees
• Research & Development Costs
• Internet & Hosting Fees
• Travelling & Entertainment
• Security Fees
• Cleaning Materials
• Vehicle Expenses
• Insurance Expenses
• Telephone Costs
• Rental & Storage Fees
• Repairs & Maintenance
• Bad Debts

paid out of your business bank account

Profit

Also known as Net Income

Types:

• Taxable Profit (Taxable Income)
• Income Less Expenses = Profit
• Profit Less Finance Charges etc Paid = Taxable Income
• Calculated Profit (Accounting Profit)
• Profit Less Depreciation and other non-cash expenses = Accounting Profit

Calculated on the Profit & Loss Statement (Statement of Comprehensive Income)

Carried over to the Cash Flow Statement (Statement of Cash Flows)

Assets

Types:

• Fixed Assets (or Non-Current Assets)
• Property, plant and equipment
• Buildings
• Land
• Finance Lease Receivables
• Current Assets
• Vehicles
• Equipment
• Furniture
• Electronics
• Cash and cash equivalents (in the Bank, Petty Cash, Investments etc)
• Inventories
• Trade and other receivables
• Loans to Directors, managers or employees

Calculated on the Balance Sheet (Statement of Financial Position)

Carried over each year from start of business

Current Assets Less Depreciation = Book Value

Depreciation is an expense on the Profit & Loss Statement (Statement of Comprehensive Income)

Liabilities

Types:

• Non-current Liabilities
• Finance lease obligations
• Installment sales agreements
• Bonds, Mortgages & Long-term Loans
• Current Liabilities
• Provisions
• Trade and Other Payables
• Bank Overdraft
• Short-term Loans

Calculated on the Balance Sheet (Statement of Financial Position)

Carried over each year from start of business

Equity

Types:

• Profit for the year
• Retained Earnings

Calculated on the Balance Sheet (Statement of Financial Position)

Carried from the Profit & Loss Statement (Trial Balance or Statement of Comprehensive Income)

Detailed breakdown on the Statement of Changes in Equity

Carried over each year from start of business

Cash Flow

Also known as the increase or decrease in cash available

• All income increases your cash available
• All expenses decrease your cash available
• All proceeds from financial liabilities increases your cash available
• All purchases of financial assets decrease your cash available

Your Profit for the period reconciles with adjustments that increases or decreases

Understanding the Statement of Cash Flows requires some skill

Financial Statements

Also known as:

• Annual Financial Statements
• Compiled Financial Statements
• Audited Financial Statements
• Reviewed Financial Statements
• Periodic Financial Statements
• Management Financial Statements

A set of financial reporting, drafted from the following:

• Trial Balance,
• Profit and Loss Statement
• Balance Sheet
• Customer Balance Summary
• Supplier Balance Summary
• Asset Register
• Liabilities Reconciliations

It is a compilation of all financial reporting for a specific period.

Drafted according to the International Financial Reporting Standards (IFRS) regulation board.

Because I am a heart-centered entrepreneur, passionate about helping other entrepreneurs build profitable online businesses, I created a 6-Step Roadmap to more clients, cash and confidence.

When you are ready to take the first step in knowing your numbers, reach out to me for a FREE discovery session that will help you determine the best ways to get to know your numbers. During this session you will also get a feel of what it is to work with a Virtual Accountant and I will help you determine your next steps in your business.

You can grab your free training here.

See you online!

Disclaimer: This Site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.

Looking for online business resources and tools for online success?

Running an online business requires a vast amount of resources and tools in order to be successful.

After building my online business over the past 3 years, I compiled this list of online business tools I tested in my business. I also provide honest feedback on the resources you require for success. To ensure your online business runs smoothly and successfully, refer to this as your guide.

You might be familiar with the saying,

“a carpenter is only as good as the tools he uses“

well the same is true for an online business.

Whether you just started your online business or you are looking for easier ways to manage your existing online business, this list guides you to build and manage a successful online business.

To help you easily find the type of tool you are looking for, I categorized them as follows:

• Category One: Social Media Marketing & Management Tools & Resources
• Category Two: Blogging & Copy Writing Tools & Resources
• Category Three: Graphic & Content Design Tools & Resources
• Category Four: Landing Pages & Website Builder Tools & Resources
• Category Five: Email Marketing & CRM Tools & Resources
• Category Six: Project Management & Sharing Tools & Resources
• Category Seven: Market Research & Analytics Tools & Resources
• Category Eight: Online Course Creation & Hosting Tools & Resources
• Category Nine: Communicating & Calendar Scheduling Tools & Resources
• Category Ten: Finance & Payment Processing Tools & Resources

Category One: Social Media Marketing & Management

Your target audience is spending a lot of time on social media, which means that you should too. To grow your following, scheduling your social posts, managing your accounts and engagement can be time consuming if you are doing it all manually.

Here are some social media marketing tools I tested to help you with your social media strategy:

Hootsuite

Hootsuite makes it super easy to manage all of your social media accounts from a single dashboard. They also allow you to schedule posts to multiple accounts, including Facebook, Twitter, Instagram, and LinkedIn. They also provide real-time analytics to help you spot trends and see how your content is performing.

Later

Later is one of the favorite tools for planning and scheduled visual content for Instagram, Facebook, Twitter, and Pinterest. 

CoSchedule

CoSchedule allows users to build out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place. It’s a complete marketing engine for your blog posts as well, allowing you to advance-schedule tweets and social posts promoting your content as you’re publishing your post. It’s also is a great tool when you have a team to collaborate over your entire content schedule.

Buffer

Buffer allows you to quickly and easily schedule posts for all of your social accounts. This app will publish them automatically, according to the posting schedule you put in place. You can customize your posts for each network, share posts to multiple profiles at once, and analyze the performance of your posts across all your social networks.

Plann

Plann is the #1 Instagram and Social Media Scheduler and my ultimate favorite. This is an all-in-one creation, scheduling and publishing tool for social media posts and stories! It uses a grid to help you visualize your posting, gives you access to sets of hashtags, enables you to schedule according to the best times when your audience are online and it integrates with Canva! And it is super cost-effective.

Category Two: Blogging & Copy Writing

Creating content for your online business, whether long form, evergreen or educational, you require certain copy writing tools and resources to help you get it right.

As a fierce blogger, I just had to include my favorite blogging resources and tools too!

Here are some of the great tools I use that helps me with writing my Blog articles and optimizing my sites:

WordPress

43% of the web is built on WordPress. More bloggers, small businesses, and Fortune 500 companies use WordPress than all other options combined. I write my Blog Post Articles on WordPress and what I love about it, its completely FREE!

Yoast 

Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses yoast is here to help. What I love about Yoast, is the free plugin for WordPress to optimize blog posts for SEO purposes.

Lumen5

Lumen5 easily make videos for content marketing, thought leadership, and brand awareness in a snap. It integrates with your blog platform and automatically transforms blog posts into videos with A.I.

Coschedule Headline Analyzer

Coschedule Headline Analyzer is the #1 Free headline analyzer tool that helps you write headlines that drives traffic, shares and search results

Pomofocus

Pomofocus is a customizable pomodoro timer that works on desktop & mobile browsers. The aim of the app is to help you focus on any task you are working on, especially when you only have a limited time to get things done!

Semrush

Semrush is the largest keyword research database on the market and analyze everything you need to know about a keyword.

Ubersuggest

Ubersuggest helps you to create a project so you can track and improve your SEO traffic. Track and improve your rankings. Get daily updates and alerts on critical issues on your website while monitoring your SEO health.

Keyword Tool

Keyword Tool is using google autocomplete as the best alternative to Google Keyword Planner and Other Keyword Research Tools. Free version of Keyword Tool generates up to 750 long-tail keyword suggestions for every search term. You don’t even have to create an account!

Hubspot Blog Topic Generator

Hubspot Blog Topic Generator is a free Blog Ideas Generator used like a search engine tool. Definitely a must in the Blogging industry!

Thesaurus

Thesaurus helps you find synonyms and antonyms of words for better copy. It also helps with grammar and provides writing tips.

Hemingway Editor

The Hemingway Editor App is probably the best tool for writing for SEO. This app highlights lengthy, complex sentences and common errors to help you format your text, keep you in active voice and gives you a word count so you can track your wording. Copy and Paste directly into your Blog Post Platform and your copy is SEO friendly!

Grammarly

Grammarly is a cloud-based typing assistant that reviews spelling, grammar, punctuation, clarity, engagement, and delivery mistakes. It uses artificial intelligence to identify and search for an appropriate replacement for the error it locates. Take the Guesswork Out of Great Writing. Check Your Emails, Documents, Essays, and More. Get Corrections From Grammarly While You Write on all Your Favorite Sites. Eliminate grammar errors. Easily improve any text. Plagiarism Detection. Absolutely a must for any content creator!

Category Three: Graphic & Content Design

Creative entrepreneurs are most likely experienced designers but most online business entrepreneurs are not. Graphic Design is then not something you should try to do all by yourself. 

Here are some of my favorite apps for creating beautiful designs, social graphics, logos, templates, workbooks etc:

Canva

Canva is great for creating graphics that can be shared on social media – from Instagram images to Facebook or Twitter banners, and more. There are plenty of templates, styles, fonts and background images to choose from. For me, Canva is the bible of all tools and really helps me to create strategic content for my online business.

SmartMockups

SmartMockUps is the #1 product mockup generator. It helps you create stunning product mockups easily and online. You can start with samples and upload your own images. It can become pricey.

Adobe Creative Cloud

Adobe Creative Cloud gives you access to apps including Photoshop, Illustrator, InDesign, Premiere Pro and Acrobat. You can design logo’s, warm up a cool image, edit a social video or blockbuster movie. Whatever you want to create, Adobe Creative Cloud have what you need to make it amazing.

Attract

Attract is a free tool that helps you find the right lead magnet idea and then create it in minutes. It helps to attract subscribers to grow your email list. 

PDF Escape

PDF Escape might not be categorized as a graphic design app but it helps you to edit your graphic designs or text in your content. You can annotate PDF documents, allow others to fill out your PDF forms without the need to print it, convert documents and you can share PDF documents online.

Category Four: Landing Pages & Website Builders

As an online business owner, you know the importance of a sales page for your product, service or offering, right? Some just need a simple landing page to capture the email address of potential customers and others require a complete website.

The following tools are what I started out with, implemented and finally stuck with:

Leadpages

Leadpages is a great tool for creating high-quality landing pages quickly and easily. You can create landing pages using any of the 70+ customizable templates and deploy them on any platform including WordPress and non-WordPress websites, and even Facebook. You can do your own testing with the A/B split-test feature and conversion rate stats and analytics. It just became too expensive for me to continue with.

Thrive Themes

If you’re using a WordPress website then using Thrive Themes is a great option. Thrive Themes are conversion focused WordPress themes and plugins to make your entire website convert more of your visitors into subscribers and customers.

Sumo

Sumo is a suite of free tools that can be used to grow your website’s traffic. They’re easy to install, work on any website, and great for creating popups and opt-in forms to collect email addresses from your website or blog. Definitely a great tool to add to your list.

Kajabi

Kajabi empowers you to create all kinds of content to showcase what you know best, including online courses, coaching programs, podcasts, memberships, and more. So if you decide to use this platform for any of your offers, you might as well use it for your website or landing page too. It is costly and I found it very difficult to manage.

Showit

Showit gives you complete creative control so you can finally build the website you’ve been dreaming of. It is a powerful website and landing page platform and really easy to learn! You can drag and drop with ease and integrate with most online apps. It is the website builder made for creatives. My websites, landing pages and blog is built on Showit. The greatest part is it is cost-effective and comes with awesome support!

Shopify

Shopify allows you to create an online store with beautiful themes, responsive and customizable designs without needing design skills.

ClickFunnels

ClickFunnels is a website and a sales funnel builder for entrepreneurs. It gives you the tools and strategies you need in one convenient spot to market, sell and deliver your products online. It is a simple drag and drop web page editor to help build funnels.

Category Five: Email Marketing & CRM

You probably heard it before, the most valuable asset you have in your online business is your email list. Without exception, growing and building a relationship with your email list of potential and existing clients is vital to your online business success. 

Here are my most favorite email service providers and customer relationship management (CRM) platforms I tested and currently use:

MailChimp

MailChimp is a great starting point for building your email list. They’ve good some great marketing automation tools and aren’t too difficult to learn how to use either. They have enough powerful features to be used by Fortune 500 companies, at a price point that works for anyone. I started my online business with this chimp!

ActiveCampaign

I often refer to ActiveCampaign as the middle ground between a standard email service provider (ESP) and a robust customer relationship management (CRM) tool. Basically, it’s powerful AND easy to use (a rare combo!). You can use it for integrated email marketing, marketing automation, and small business CRM. This is the King of email marketing and I stick with it.

Hubspot Email & CRM Tool

With HubSpot’s email marketing tools, everything you need is baked right in. Design and send professional emails independently, and optimize to improve performance. Since it’s powered by your HubSpot CRM, you know the data you’re using to customize your emails is accurate. It might be tricky to learn all the elements at first, but being a free tool, it is worth it!

OptinMonster

OptinMonster Instantly grow your email list, get more leads, and increase sales with the world’s most popular conversion toolkit.  

Category Six: Project Management & Sharing

Managing projects internally or externally with your team and clients, your business requires a great project management tool. 

I struggled to find the right project management tool for my business. As I am in the service industry, I needed a tool that can handle internal processes, tasks, time management and document sharing without me dropping balls or missing deadlines. 

Here are some great apps for managing projects, teams and sharing files with clients and collaborators:

Trello

Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Trello’s boards, lists, and cards enable you to organize and prioritize your projects in a fun, flexible and rewarding way. It’s incredibly easy to use and accessible on any device.

Asana

Asana is another popular project management software. With tasks, projects, conversations, and dashboards, Asana enables teams to move work from start to finish. Easily create tasks for yourself or assign one to a teammate. Organize your tasks into shared lists or boards for your initiatives, meetings, and programs. Sections and columns let you customize Asana to match your workflows and add structure to any project.

Evernote

Capture, organize and share notes from anywhere. With Evernote on your desktop and mobile devices, your notes are always with you and always in sync. Enhance your notes with links, checklists, tables, attachments, and audio recordings. Even handwritten notes are searchable.

ClickUP

ClickUp is one app to replace them all. It’s the future of work – where anyone can work on anything. More than just task management – ClickUp offers docs, reminders, goals, calendars, scheduling, and even an inbox. Fully customizable, ClickUp works for every type of team, so all teams can use the same app to plan, organize, and collaborate. I use this to manage my deadlines, brainstorm projects and the mind maps are a great add on to dive deep into sections of a project. The best thing for me, it integrates with my Google Calendar and it is affordable!

Airtable

Airtable is an easy-to-use online platform for creating and sharing relational databases. The user interface is simple, colorful, friendly, and allows anyone to spin up a database in minutes. Airtable is a low-code platform for building collaborative apps. Customize your workflow, collaborate, and achieve ambitious outcomes. To me, this app is spreadsheets on steroids! And the best part, you can integrate, automate and share your workspaces with others for free!

G Suite (formerly Google Apps)

If you like to keep it simple, you can’t go wrong with G Suite. With Gmail, Google Docs, Google Spreadsheets, Google Calendar, and Google Drive, and a number of other helpful tools, Google pretty much has you covered. The absolute must for successfully keeping documents safely in the cloud, sharing documents carefully without the risk of corruption and managing your business from any device.

Dropbox

Dropbox not only allows you to safely and securely store your business files, but, if you’re working with other people, it makes it easy for you to collaborate on shared documents. They bring your files together, in one central place. They’re easy to find and safely synced across all your devices—so you can access them anytime, anywhere. No more wasting the day tracking down work. A great alternative if you are not using G Suite.

Category Seven: Market Research & Analytics

As an online business owner, the need to understand your audience, current trends in your market and what people want are extremely important for success. 

I am a numbers geek, and I love to geek out with tracking and measuring my efforts. 

Here are some of the great tools I discovered that helps with tracking, surveying and understanding industry trends:

Google Analytics

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the internet, and an invaluable resource for gaining insights about your website visitors and customers.

BuzzSumo

BuzzSumo allows you to discover the most shared links and key influencers for any topic. It’s great for analyzing what content is performing best for any topic or competitor. You can also use it to find key influencers to promote and share your content.

Google Trends

Google Trends is another great free service provided by Google that displays how often specific keywords, subjects, and phrases have been searched for on Google over a period of time. This is great for seeing if a particular topic is trending upwards or downwards in popularity. It also offers “Hot Trends” which is a snapshot of top 40 fastest-rising search queries in the United States.

Answerthepublic

Answerthepublic is a search listening tool for market, customer and content research. Get instant raw search insights direct from the minds of your customers.

Typeform

Typeform is a great tool for creating surveys, contact forms, and quizzes to share with your audience and customers. This will come in handy when you’re doing market research or creating online courses for your customers.

Survey Monkey

Survey Monkey Enterprise empowers organizations to gain insights from customers, employees, and the market—securely and at scale. Everything you need to create great surveys – start for free.

Interact

Interact is a platform where you can create interactive quizzes that generate leads & sell products. Harness the power of quizzes to grow your email list, segment your leads and recommend products to increase sales.

Category Eight: Online Course Creation & Hosting 

As an online course creator and educator, finding the right platform to create your course is not an easy task. Just over the last 5 years, the online education industry exploded and with so many platform options to choose from, you might just get overwhelmed.

I was completely overwhelmed and dived deep into testing to find the right platform to create my courses, coaching and membership programs for the best experience possible.

Here I share what I tested, why I did not continue using them and what I have found to be the ultimate solution to this problem:

Thinkific

Thinkific is where you turn your expertise into revenue with online courses. Create, market and sell your expertise with a single platform that gives you total control of your brand and business. I chose this course creation platform mainly because of the affordability. If you are not a web designer, it can be tricky to get all the elements to work well but for the price, you might just stick around. I love their free resources but support is not that great.

Membershipworks

MembershipWorks is your all-in-one membership software solution to manage members, have a member directory, event calendar & registrations page, online payments portal and more! It integrates with most websites. As I am fairly graphic orientated, I found this platform tricky and difficult to use but I am sure if I had more patience I would be able to implement it and use it.

Kajabi

Kajabi empowers you to create all kinds of content to showcase what you know best, including online courses, coaching programs, podcasts, memberships and more. I did use this platform for about 3 months and it just did not give me that “awe” feeling. Yes, its the most comprehensive tool out there, but I did not like their email marketing platform, the way the membership area is managed or the sales pages. So I ended up using it together with other platforms which made this option a really expensive one. But, I would definitely recommend you try it!

Searchie

Searchie for content creators to create, manage and sell your content ALL in one place. A course and membership platform designed by content creators for content creators. Take control of your content and turn what you know, love and do into revenue. I love this platform so much and I host my business membership here as well as all courses and my signature coaching program. It is my go-to tool for running a successful online business. The Searchie Academy is a great benefit and support is just out of this world!

Category Nine: Communicating & Calendar Scheduling

As an online business, you, your team and clients communicate virtually. Having regular team meetings and communication are essentials to the success of any business. You need a reliable program to facilitate these meetings and giving your team or clients the ability to schedule calls.

During the pandemic, most of us were introduced to various mediums of online meetings. I had to stay in touch with my team, collaborators and with my clients. Running a successful online business requires top of the chart apps that enables you to keep the communication flowing.

Here are my top choices when it comes to conducting and scheduling online meetings:

Calendly

Calendly is a simple, easy-to-use, yet powerful scheduling software. It eliminates the old-school way of using email and phone tags for scheduling appointments, calls, interviews, demos, and more. Create different appointment types and availability on your calendar, then share the link to your calendar with whoever asks to book a call with you.

AddEvent

AddEvent makes it easy to share your events and calendars using a powerful add-to-calendar button, beautiful embeddable widgets, RSVP and subscriber tools.

Google Hangouts

Google Hangouts is another great tool for staying in touch with others. Message contacts, start free video or voice calls, and hop on a conversation with one person or a group. Sync your chats from device to device and keep the conversation going wherever you are.

Slack

Slack is a cloud-based team collaboration tool, used by millions of people and companies to manage internal communication among teams. This app brings all your team’s communication together, giving everyone a shared workspace where conversations are organized and accessible. A great way to avoid using email!

Crisp

Crisp is a messenger app that lets you chat with your customers. The all-in-one multichannel messaging platform that connects customers and companies.

Many Chat

ManyChat helps you to engage with your customers instantly. It allows you to automate interactive conversations in Instagram Direct Messaging, Facebook messenger, and SMS to grow your brand.

Here are my top platforms when it comes to hosting events like an online meeting, webinar or presentation:

Zoom

Zoom offers remote conferencing services including video conferencing, web conferencing, webinars, and screen sharing. Offering both meeting and webinar software, Zoom combines video conferencing, online meetings, and mobile collaboration.

Demio

Demio is great for webinars, live Q&A sessions, interviews, web summits, and live training or product demos. With advanced segmentation, automation, real-time engagement, in-depth tracking, actionable analytics, in-webinar features such as Call-To-Actions, Handouts, Featured Chat and more, their features help to make your webinars even more powerful. Plus, it’s 100% browser-based and focused on making a better experience for your attendee.

GoToWebinar

GoToWebinar is one of the more expensive webinar platforms out there, but it’s extremely reliable and robust. With built-in reports, analytics and full-service registration, GoToWebinar helps you generate a list of your most engaged attendees, so your sales team can turn qualified leads into customers

LiveStorm

LiveStorm is Video Conferencing Software to manage meetings, webinars, virtual events from start to finish. Experience an end-to-end platform.

WebinarKit

WebinarKit is the first all in one auto-webinar solution that combines building your entire high converting marketing funnel, running your simulated live webinar, selling, and re-marketing to your leads all inside one powerful tool.. Without insane hefty fees or the problems that existing, older auto-webinar software have out there. I vouch for this one as the best tool for any online business!

Category Ten: Finance & Payment Processing

Building an online business means you need to be able to send, receive and track payments online. 

Here are some reliable tools I use for payment processing, bookkeeping and budgeting to help you manage your finances:

PayPal

PayPal is the faster, safer way to send money, make an online payment, receive money or set up a merchant account. You can securely link your bank accounts, Visa Debit cards, credit cards, and send money to or accept money from almost anyone in the world.

Stripe

Operating in over 25 countries, Stripe allows both private individuals and businesses to accept payments over the internet. Stripe is particularly popular among entrepreneurs that sell digital products online, including online courses.

Wise

Wise, formerly known as TransferWise, is a cheap way to send money abroad. No subscriptions fees and little as possible transaction fees with no hidden fees.

ThriveCart

ThriveCart allows you to create high converting checkout pages, upsells, sales funnels & more with ThriveCart. Boost your revenue with the world’s easiest and most powerful cart platform. Easy To Use. Coupons. Affiliate Center. Funnel Builder. 1-Click Upsell. The easiest way to set up a shopping cart platform enabling your business to boost revenue with high converting cart pages.

Mint

Mint is a web-based personal financial management service. This free, easy to use software helps you manage your money, create budgets, pay your bills, categorize your expenses, receive alerts for unusual account charges, and even track your credit score.

QuickBooks Online

QuickBooks Online is widely regarded as the top accounting software solution for small businesses. Whether it’s the affordable pricing, the various pricing plans or the elite features, QuickBooks is a dream accounting software application for small businesses.With automation, integrations, built-in reports, automatic backups, electronic invoicing and the use of a mobile app, your business finances are in the best hands! As a QuickBooks Pro Advisor since 2006, I firmly recommend this user-friendly, cost-effective, all comprehensive accounting solution for any business.

BetterProposals

BetterProposals helps you close more deals and get paid faster. Modern, on-brand proposals that streamline your sales process. Sent, tracked and signed in minutes. This is my go-to tool for creating all my client proposals and get them signed online! Really not an expensive solution.

There you have it! My complete list of online business resources and tools for the success of your online business. To help you find the best combination for your own online business, I created a checklist of all the essential tools and resources for an online business.

You can get this checklist here.

Since 2019, I have been testing, implementing, switching and trying out online applications to suit my business needs best. I can confidently say, running an online business is an ever evolving business. You will have to continually try new things, test new apps and see what works well for where your business is at the time. 

As technology evolves, so will your online business requirements change.

In conclusion to this comprehensive list, I share with you the combination of tools and resources that really works well for my own online business:

• For Social Media Content Scheduling, I use PLANN
• For Blogging & Copy writing, I use the
  • Hemingway Editor,
  • Grammarly and
  • YoastSEO plugin on WordPress
• For Content & Graphic Design, I use Canva and PDFEscape
• For my web platform and all my sales pages, I use Showit
• For email marketing I use ActiveCampaign and OptinMonster
• For project management I use ClickUp.
• For collaborations and outlining and sharing my projects I use Airtable.
• For sharing my documents and managing my business I use G Suite
• For market research I use AnswerthePublic
• For analytics I use Google Analytics
• For surveys and online applications I use Typeform
• For my online courses and membership platform I use Searchie
• For scheduling meetings I use Calendly
• For hosting my events I use Zoom
• For hosting webinars I use WebinarKit
• For receiving payments I use PayPal or Wise
• For running my business bookkeeping and financials I use QuickBooks Online
• For providing proposals to clients I use BetterProposals.

Disclaimer: This Site may contain links to affiliate websites, and we receive an affiliate commission for any purchases made by you on the affiliate website using such links.

If you want to learn how to use these software applications, tools and resources to automate processes in your business, come join me inside B.O.S.S Society, my business membership created for creatives, entrepreneurs and online business owners.

See you online!

In this blog post, I share the top 3 Benefits of Virtual Accountants for online entrepreneurs.

Virtual Accountants can help you grow your online business through many ways. However, to help you understand the benefits behind outsourcing to a Virtual Accountant, I share the 3 top benefits in this post.

In case you are trying to figure out the difference between regular financial accountants and virtual accountants, allow me to help. Regular financial accountants are synonymous with virtual accountants.

The greatest difference between the two is in the methods, delivery and support offered.

Virtual Accounting is the practice of providing ONLINE accounting services.

virtual accounting firm

Online accounting services are designed to help your business stay compliant and grow your profits wherever you are in your business journey.

As Virtual Accounting is mainly offered remotely, your online business will require the following:

• the right systems,
• key support and
• vital solutions

Let’s look at the benefits of working with Virtual Accountants and how virtual accounting can help your online business grow.

BENEFIT #1 of Virtual Accountants: OUTSOURCED

Virtual Accounting is primarily virtual and online accounting services are offered through the use of online accounting software and systems.

The benefit in outsourcing your accounting services to a virtual accountant is found in the following:

• Deliver ability
• Affordability
• Functionality

Providing online access to real-time reporting shifted the way business owners operate their businesses. Being able to access data from anywhere, any device at any moment in time gives control back into the hands of business owners, you.

Outsourced accounting is created to improve deliver ability of real-time data and this increases turn-around times in decision making processes.

Since outsourcing is generally more affordable than employment, you will not only save on accounting costs but have access to more resources. When outsourcing key individuals in your organisation, you create space for growth in other departments.

The affordability of virtual accounting is undeniably the object of choosing a Virtual Accountant.

YVETTE PRETORIUS

Most online entrepreneurs start a business with main goals in mind. One of them is to achieve effective regular financial goals.

Outsourcing the accounting part of your online business benefits the overall functionality of your online business operations, work-flow and management. Effective compliance is part of the virtual accountants’ job description.

By outsourcing the accounting part of your online business ensures the functionality of your online business remains operational and efficient.

BENEFIT #2 of Virtual Accountants: SYSTEMATIZED

Since the pandemic, we as business owners all realized the value of online systems and software to maximize our business efforts.

Running an online business can be daunting if you do not have proper systems in place.

If you just started your online business, your systems needs are different from that of an already operational business.

Let’s look at ways how virtual accounting can assist with optimized systems for your online business:

• Access to cloud accounting software
• Options for various integrations to assist with workflow processes
• Automation to assist with time management

The benefit of having systems in place for online accounting will greatly increase the operational side of your online business.

Virtual Accountants have a strong technical ability and digital skills to implement various software applications. The way systems integrate with each other have a direct impact on the main goals for your business.

Knowing what your vision and goals are for your online business will greatly determine what systems your online business requires. Having access to a virtual accountant that understands the technical requirements of your online business will help with reaching these goals.

Your online business is greatly dependent on systematized integrations and having a virtual accountant who can assist with this process are a great benefit for your online business.

BENEFIT #3 of Virtual Accountants: CUSTOMIZED SOLUTIONS

Customized solutions enable online businesses to create a platform to reach more clients, with fewer overheads and greater impact.

The potential to grow an online business has never been better. The opportunities to build a successful online empire are available through the help of virtual accountants and customized accounting solutions.

Knowing that your online business is in the hands of an expert, skilled and trained professional like a virtual accountant brings peace of mind knowing your business are taken care of.

Let’s look at some customized solutions available for your online business:

• Starting your Online Business
• Managing your Online Business
• Growing your Online Business
• Scale your Online Business

Virtual Accountants can help and support at all stages of your online business journey. The best solution is a customized solution around your specific needs, goals and desired outcomes.

Whether you are a mature online business, novice entrepreneur or just managing your online business, there is a specific solution tailored for your online business.

Overall, Virtual Accountants aim to save you time, money and resources.

virtual accounting firm

In conclusion, each solution is crafted to meet your online business needs right where you are, to assist you to go where you want to, in the time-frame you desire.

As a Virtual Accountant, my mission is to help, serve and support online businesses to start, manage, grow and thrive into profitable online empires.

When you are ready to work with a Virtual Accountant, use these simple steps to start the process:

• Step #1:
  • Decide where your online business are going
  • Determine what support you need
  • Review the best virtual accounting solution for your business at this time

• Step #2:
  • Implement the best system that aligns with your growth goals
  • Integrate workflow processes to save time, money and resources
  • Review the best virtual accounting solution for your business at this time

• Step #3:
  • Determine how your business can remain operational without you
  • Explore different strategies to help you increase your online efforts
  • Review the best virtual accounting solution for your business at this time

Choosing the best virtual accounting solution for your online business should not overwhelm you. It is however, a daunting task but an important part of growing your online business.

See this exercise similar to choosing a business partner. Do your due-diligence and research various virtual accounting firms that specializes in your niche. Ensure to ask the right questions and assess the process.

Working with Virtual Accountants will definitely benefit your online business, even if it feels scary in the beginning.

When you are ready to take the first step in working with a Virtual Accountant, reach out to me for a FREE discovery session that will help you determine if working with a Virtual Accountant is the right step for your online business. During this session you will also get a feel of what it is to work with a Virtual Accountant and I will help you determine your next steps in your business.

Because I am a heart-centered entrepreneur, passionate about helping other entrepreneurs build profitable online businesses, I created a 6-Step Roadmap to more clients, cash and confidence.

You can grab this free training here.

See you online!

Building your own online business should not be difficult.

If you are a heart-centered, multi-passionate entrepreneur, follow my 6-Step Roadmap. I share how to start building your own successful online business. Use this Roadmap to also attract your ideal clients, turn your creativity, passions and purpose into profits.

There are various proven steps you can follow to guarantee your online success.

Especially when you are starting an online business. Many guru’s and experts will confirm that there is not only one specific plan for building a successful online business. As a result, I have seen thousands of people start and grow a successful online business by starting here:

1. Find a need you can fulfill with your passion, purpose or creativity
2. Get your voice out there and create content that captivates your audience
3. Design your platforms and touch points so your audience can reach you
4. Build a user-centered website and use SEO to drive the right traffic to your site
5. Create your brand personality, message, voice and establish an online presence
6. Offer FREE lead magnets that will help your reputation as an expert and give value to your audience
7. Set up automated funnels to help increase your income, nurture your audience and grow your online presence

If you are new to the online world, you can definitely benefit from the process above. Most certainly, even seasoned online entrepreneurs can enhance their online presence by following the above steps.

NOTE: To make it easier to implement these steps, I created a mini-course that will help you start your online business without the overwhelm.

It is specifically designed for heart-centered, aspiring multi-passionate entrepreneurs, like yourself, to help you build a successful online business.

Looking at the above steps, you can see there are a lot that goes into building an online business. If you are new to the game of online success, it can surely be overwhelming. Even confusing and hard to know where to start.

Should you start with developing your product first?

rather identifying your target or ideal client first?

Perhaps you think you should first build your website?

maybe an online social presence?

So many choices could easily lead to quitting before even you even get started!

But this is why I am here!

I will guide you step-by-step on how to build an online business inside my free mini-course

Not only have I done this (successfully) but I have also helped many entrepreneurs. I help you discover your “zone of genius” and share it with the world.

As a solo entrepreneur for more than 16 years, I built 3 businesses with these exact strategies. I am teaching my students & clients these strategies inside my business membership. I have taken what worked, what did not work well and what could work better and created a mini-course or complete Roadmap.

This Roadmap is a 6-Step Business Course and really helps with reducing the overwhelm of starting an online business.

First, let’s define what it means to Build an Online Business:

An Online Business means you either have a

• digital product for download,
• a subscription service,
• an online shop with delivery solutions,
• a digital service like coaching, or
• a monetized blog with affiliated links

Choosing the right type of Online Business means it should be aligned with

• your skills,
• expertise,
• passions,
• purpose or “zone of genius”,
• vision and goals

TIP: Digital services, products, solutions, coaching or blogging should fulfill a need in the market.

Therefore, it will be a successful, profitable business and not just a side hustle or a hobby

Your choice of

• an online service,
• n online service,
• a digital product,
• a virtual sol
• a digital product,
• a virtual solution,
• online coaching or
• monetized blogging

should attract the right clients/customers you would like to work with (your ideal audience)

An Online Business should build a brand identity, either a personal brand (yourself) or a business brand (a registered entity) to stand out online and attract your ideal audience

Digital Businesses use a website as it’s main “shop front” to operate from. In other words, it helps direct interested followers into regular buyers by offering specific solutions for each touch point during the customer journey.

Starting an online business requires the help of an expert and sound legal advice.

Unlike any other business, it is less confusing and much easier to manage the compliance side of an online business.

In addition, your online business could also be an extension of a physical business. Always ensure all logistics are carefully handled to avoid confusion .

Like any other business, an online business requires a developed marketing strategy to ensure

• visibility,
• profitability and
• growth

Now that you understand the definition of an Online Business, let’s look at what it means BUILDING an online business.

My Complete Roadmap is a mini-course created to help you understand

• where to start,
• what to focus on first and
• the order of the steps

when you want to start building your own Online Business:

Follow this 6-Steps B.O.S.S Framework

• Step 1 – Your Plan

• You first need to clarify your own desires.
• In other words, get clear on your vision and goals for your online business.
• Having the right mindset, paired with a vision of what your business will do and who it will serve will help you craft the right plan to reach your business goals.
• Brainstorm all your business ideas that aligns with your passions, talents and gifts. Above all, find the reason WHY you want to pursue this idea. Getting to know WHO will be interested in buying your “ideas”, help find the answers to WHAT problems you will solve.
• Follow by doing market research to help you understand what defines your brand uniqueness.
• Creating a financial plan helps to predict your expenses. It assists in creating realistic goals and how to reach them by implementing the B.O.S.S Compass.
• The BOSS Compass gives you access to my pricing pillars and pricing formula. It is a complete guideline on how to calculate the best price for your ideal offerings.
• Once you are clear on your WHY, your WHO and your WHAT, you can proceed to choose your HOW.
• Choosing your online business model is necessary to define the legal formation and requirements you need to comply to. Managing your online business can be confusing if you don’t understand the legal and statutory compliance you need to maintain. Invest in expert help here.
• Defining your online business model, will also help clarify your Brand identity. Choosing a personal brand identity will mean your online business model will be operating under your personal name. Registering your online business as a separate entity, your brand identity will be your registered Business name.
• One major decision to help clarify your business goals, visions and core values is defining your business deal breakers. For example, one of my greatest business deal breakers is: “I will not have a physical location or office space for clients as my core business goal is to be as virtual and online as possible so I can reach more people, and enjoy freedom of time and location.”
• Final process in this step is to write down
  • your core business values,
  • an elevator pitch,
  • a vision and mission statement and regularly refer back to them as a guideline in any decision making process.

Building your Brand for your Online Business is just as important as building a profitable business.

• Step 2 – Your Persona

• Nothing will accelerate your growth more than positioning yourself to stand out of the crowd.
• Many new online entrepreneurs miss the importance of their own “magic” or “zone of genius”. As this is the key to building an online Brand or Persona. This positions your Brand as the “go-to” resource in the market.
• Taking the process of defining your business model one step further, you need to focus on defining your Brand. Your Brand Identity is linked to your Business model and this determines how you will show up online.
• Your Persona or Brand name will become your domain name for your website. You will need to register that domain name before you “launch” your brand online.
• The Brand Voice and Brand Communication Style of your Brand is linked to your personal story or “journey”. The very reason why you decided to do this or your WHY. This is essential in creating a Brand message to captivate your ideal clients.
• Creating your Brand Identity includes choosing
  • your Brand Colors,
  • Brand Fonts and
  • a Brand Logo.
• Deciding on a personal brand, you will probably opt-out of choosing a logo and rather use your personal photos. This is a good time to invest in some professional photo shoots for profile pictures and website photos.
• Let’s say you go with a Business Brand, choose to invest in a graphic designer. Graphic Designers help to design your brand logo and a Brand “signature”.
• A successful Brand strategy is just as important as your marketing strategy. Keep it aligned with your business goals and visions, and create your Brand manifesto to keep your brand message aligned.

Choosing your Online Platforms for your Business is key to building future success

• Step 3 – Your Platforms

• When you launch an online business on social media platforms, you do not own any rights on it. You stand the risk of losing your profile should the social media platform decides to terminate your profile or page. This is why it is essential to build a platform that you own, like a website.
• A front-end website and back-end email marketing platform should be your highest priority when choosing a platform for your online business.
• These platforms can be optimized to attract ideal clients, convert them into buyers and nurture them for years to come. This will result in future recurring income.
• Automation and email sequences can help you enhance your nurturing process and promote your offerings on autopilot.
• Social Media Platforms is only a marketing strategy to help you extend your promotions to a wider audience. It helps to grow your following and email subscribers.
• Choosing platforms that aligns with your marketing strategies contributes to growing your online business and provide value for your audience.
• The best social media platforms is where your ideal clients hang out. It is not their job to find you! So make sure you hang out where they do.
• Start by choosing one platform. Learn all you can about the platforms’ strategies. It will make it possible to use this platform to its maximum potential. Find ways to ensure your organic marketing efforts are maximized on this platform.
• Use clever BIO’s to promote yourself and your offerings and lead them into your sales funnel.
• Implement social media tools to help you schedule your content. This way you can stay consistent and in front of mind on this platform.
• Detailed content planning will help you to add value, build authority and share your authenticity on this platform.
• Content captions and clear call-to-actions lead followers into becoming loyal buyers, use this strategically.
• Design your website around your audience and ideal clients, not around you.
• Decide what actions you want your visitors to take and guide them by using touch points. Touch points gets them to the next desired action.
• SEO (Search Engine Optimization) is used to optimize your pages and test all your online processes before launching. Broken links could hurt your rankings. Use free tools like SureOak to help analyze how you can optimize your website.
• Sometimes just a single landing page can help your audience take the desired action. Instead of taking them through all your pages on your website, where they might lose interest before taking any action.
• Ensure you implement an email marketing system that supports your marketing strategy. It should offer automation and sequences for a nurturing strategy.
• Create a welcome sequence for each different action your visitors take.
• Efficient email campaigns can be used to promote your offers, share discounts, launch new offers and nurture your audience.
• Google Analytics is a powerful tool that tracks all your conversions on all your web pages.
• Virtual Communities, like Facebook Groups are a great way to build an online community. Like-minded people engage and sell their unique offerings inside these groups.

Finding and creating profitable offers will ensure the profitability of your online business

• Step 4 – Your Products

• Your offerings or products are the one unique thing that will ensure your online business idea turns into profits.
• Create and design your offers with your audience in mind and ensure it is aligned with your purpose.
• I like to refer to your products or services as your “perfect profitable offer”. Your offer needs to be the thing makes you want to get out of bed and do what you do!
• Discovering your IKIGAI, a Japanese concept, is to help discover what this “thing” is.
• Pricing is just as important as your actual offering. Research competitors and survey your ideal clients to get that “sweet spot” to ensure your ideas turns into profits.
• Once you have your perfect profitable offer, determine your pricing. Then you need a way to receive online payments from your buyers. Your payment structure will determine what solution suits you best. If you choose once off payments, the solutions are less complicated. If you want to offer down payments and discounts, then you need a more complexed payment solution.
• Online payment gate software or cart software should be chosen carefully. Always read the fine print on how much commission is taken per payment. PayPal for instance takes between 2-5% of each online sale. Make sure this is included in your pricing, to avoid errors in predicting your profits.
• Promoting your offers should be planned and mapped out. Using a profit planner can reduce a huge amount of stress. The uncertainty of future profit predictions and expected outcomes can be reduced this way.

Creating Content to promote your profitable offers is vital for the success of any online business

• Step 5 – Your Promotions

• As an online entrepreneur, you probably know by now what the greatest secret is to an online presence? CONTENT! Yes, content is KING!
• Knowing how to leverage your content in a way that drives traffic & conversions, helps you become the authority in your space.
• Content creation should be done strategically to ensure it aligns with your marketing and Brand goals.
• Connection and engagement with your followers or audience is necessary to ensure they get to know, like and trust you.
• Increase your online efforts with my 5C’s Content Method. This method help you develop a content plan with core Topics and Categories.
• Choose a content delivery platform and build from there, for example a Blog. Then re-purpose your blog posts into YouTube videos, Podcast Audio, Social Media Posts etc.
• Always ensure your content are niche specific. To ensure that you are not talking to a crowd but rather to one person in the crowd.
• Block out time in your calendar to create valuable content. Quantity is not the focus here but rather quality content. Use social media tools to help you schedule this content on your social media platforms for evergreen results.
• Develop a social-list building strategy where you can provide free content to get followers. Guide them from the awareness stage to the buying stage of your sales funnel.
• Ensure you track all your performances across all platforms. When you know your numbers you can build better strategies and make the changes required for better outcomes.
• Content is KING but Knowledge is POWER!

Implementing systems, solutions and sales funnels will help your online business remaining profitable

• Step 6 – Your Profits

• Who does not like a steady flow of recurring income into their bank account? I don’t know such a person and I am sure you don’t either.
• Becoming a BRAVE version of yourself, will enable you to do what you love.
• Building a successful online business that helps you reach your dream goals, requires systems. Systems ensure all your efforts are continuously bringing you the outcomes you desire.
• A sales system is a vital part of building a successful online business.
• Passive Income requires “funnels” to channel all your efforts through a “pipe line”. From here it is directed into the desired “buckets” to reach your end goals.
• Basic sales funnels starts at
  • the awareness stage,
  • then interest,
  • consideration,
  • intent,
  • evaluation and
  • only then purchase.
• It is a long road before your prospects become buyers.
• Each stage in a sales funnel requires
  • a system,
  • a strategy and
  • a solution. This is called the Triple S Funnel Hack.
• A flow of processes helps you track your profits.
• By implementing a proper bookkeeping system, you can track, measure and predict your income.
• A budgeting strategy assists predicting your outcomes.
• Automation helps to manage all your sales efforts by implementing the Triple S Funnel Hack.
• Decide on a customer product map to create customer touch points for each stage of your sales funnel.
• Understanding your Financial Freedom Point will help you to track your profit goals and measure your online efforts.
• Implementing different funnels can increase your income and provide a wider range of solutions to your ideal clients. To name a few; a webinar funnel; a book funnel; a digital course funnel etc.
• Start with a simple funnel like a Webinar Funnel.
• By using a basic sales strategy, your prospect will move through the different stages of this funnel to become a buying client.
• The awareness stage can be a social media post about your topic.
• The interest stage will be signing up for your free webinar.
• The consideration stage will be showing up to watch the webinar.
• The intent stage is completing the exercises in the workbook.
• The evaluation stage is asking questions and receiving answers about the webinar’s topic.
• The final stage, purchase will be when your ideal client proceeds to buy your offer you promote in your webinar.
• This type of funnel can be turned into an evergreen webinar solution.
  • The “system” used here is a Webinar Funnel.
  • The “strategy” used here is a Customer Journey Map and
  • The “solution” is turning a live webinar into an evergreen webinar
• It does not matter what type of funnel you use, or how many different strategies you align it with, you would like to use an evergreen solution. This will help you get recurring profits on autopilot.
• Your end goal should be to use my 1-2-3-Profit method.
  • 1 Niche,
  • 2 Offers,
  • 3 Systems
• For every niche you serve, you create:
  • 1 Free Offer and
  • 1 Paid Offer and
  • then use 3 systems to get you to recurring profits.
• The 3 systems I recommend is
  • a proper email marketing system,
  • a content creation and scheduling system and
  • a bookkeeping system.

Are you ready to dive deeper into building an online business?

You are invited to join the B.O.S.S Society. If you are just starting your online journey and you want to seriously up level your game plan, this business membership gives you access to tried and tested online marketing strategies, mindset coaching, and money mastery to help you Build Online Sales Solutions [B.O.S.S] with purpose for profits!

You will also receive valuable online business resources, tools and discounted offers every month & business advice, money & mindset coaching right in your inbox.

Get on the waitlist & JOIN the BOSS Society!

As a member of the B.O.S.S Society, you will gain access to our private online community, Profitable Online Creatives, where networking with like-minded creative entrepreneurs will help you turn your game plans into purposeful profits.

This Blog post is packed with information and to help you take action, you can find access to a FREE Business mini-course here.

See you online!

As an entrepreneur or new business owner, you might wonder when do you need a roadmap for your business. I know you are facing various challenges and pains. After reading this post, I hope you will feel motivated to implement a game plan that will allow you to enjoy more clarity about the direction your business is headed.

When you are at cross roads or particularly stuck at any of the below stages in your business, you might be ready for a Roadmap or Game Plan for your business.

• Client Dependence
• Money & Financial Management
• Fatigue & Overwhelm
• Founder Dependence
• Balancing Quality and Growth
• Your Bottom Line
• Day-to-day Bookkeeping and Accounting

Implementing a step-by-step Roadmap could help your business grow.

Business Coaching is a value-added service to help Entrepreneurs who needs direction, clarity and guidance to reach their success goals.

Unfortunately, most entrepreneurs and business owners hardly ever realize the need for business coaching until receiving them. Because it is a high-end value service, not all entrepreneurs and business owners who run their businesses on tight budgets, can afford it.

Sadly, it is exactly these type of businesses who desperately needs it.

Let’s look at what a Roadmap or strategic Game Plan can mean for your business:

1. Helping you find and retain your Ideal Customers/Clients
2. Increasing Your Brand Awareness
3. Assisting with Lead Generation and building your lists
4. Diversification in your Brand Messaging
5. Guidance on Hiring a Talented Team
6. Managing your Cash Flow & Finances
7. Financial & Tax Planning
8. Developing Technological Skills
9. Scaling your Business to its full potential

A complete Roadmap is a strategic business game plan.

It is designed to help analyze problems and find potential risks your business might face. A proper Roadmap helps your business find the right solution that is practical, immediately implementable, and effective. It is like having your own Business Coach directing you to growth. By having a strategic game plan for your business helps you to receive in-depth insights into your numbers.

To be more specific, when a Roadmap is implemented, your business immediately benefits from various strategies.

• This strategic business game plan prepares your business for managing finances through targeted Budgets
• It positions your business for marketing your services through certain organic Strategies
• Then it improves your day to day operations through operational systems and Automation
• It assists with the planning and execution of your business strategies to improve overall efficiency in the operational and financial management of your business

Let’s look at the overall approach on HOW we craft your unique Business Game Plan.

This approach can be identified in the following steps:

• Asking and Answering Questions
  • Your WHY,
  • Your HOW,
  • The WHO,
  • WHEN, and
  • WHERE
• Brainstorming Ideas
  • What you want to achieve
  • What gap or need your business fills
  • What your goals/dreams/desires are
• Finding your Compass
  • Your ideas will guide us to map out your business journey
  • Defining where your business is heading
  • What strategies are required
  • How to set S.M.A.R.T goals to reach your final destination
• Implementing your Action Plan
  • Finding the best lead generation strategy to align with your brand goals
  • Implementing the best content and marketing strategy to attract your ideal clients
  • Developing a launch and promotional strategy to attract subscribers into buyers
  • Managing your business through systems, solutions and support

Most Business Owners fail at planning and that keeps them stuck and not reaching their success goals.

The strategic roadmap or game plan approach is not a quick fix but rather a slow, consistent elevation to reach a steady ongoing movement towards success.

Using your strategic roadmap helps prepare specific financial plans, advise on projects and marketing opportunities but most importantly, analyze and measure your risks.

Having a business game plan is also similar to having access to a business coach. It directs, guides, instructs and aligns your business with your visions. It is specific advice that is usually important and in business should be treated as a key principle or foundational element for deciding on a specific route or path.

In your business journey, you will need help to define your Vision, Values, Mission, and Purpose. A strategic roadmap helps to align your priorities with your business goals.  This process requires a highlighted focus on your daily, monthly, and annual goals. A strategic roadmap typically provides a long-term plan and assist with reaching business success goals within specific time frames.

When you recognize your business is in need of a strategic roadmap or business game plan, you are welcome to get FREE access to my 6-Step B.O.S.S Framework to help you create your own business game plan.

See you online!