Content design vs SEO copy writing are both important for drawing the audience in and leading them to take action. They both require a keen understanding of the audience and written content that’s direct and easy to consume. Although at first they may seem quite similar, there are some key differences that are important to […]
Storytelling is highly effective in any kind of business. Stories capture the attention of your audience and make your business relatable. This is why they’re so useful in re-branding.
A strong brand identity can become powerful with these key elements. You can do more with fewer resources to reach your audience by creating an image in their minds by using key elements of how you uniquely meet their needs. Branding that speaks to your Audience is the key element to show up as a […]
In this Blog Post, I share the 6 steps to building a powerful brand for your business. Branding has an enormous impact on every aspect of your business. Whether you’re just getting started creating a brand identity or you’re in the process of re-branding because of changes in the market, you need to spend some […]
To establish a brand, requires a great deal of time and effort, along with some strategic thinking. What if you put in all the work and it falls flat?
In this blog post I share the benefits of re-branding your business. In a world where things are always changing, your business needs to stay current. Many companies make the mistake of holding onto their old brand long after it’s no longer effective. Your brand needs to be up to date in order to meet […]