Creating and sharing your core company values helps you find your ideal clients.

A core Company Culture is emergent and unique to each Company Organisation. After reading this blog post, I hope you will feel empowered by learning how to create your own company values which will allow you to share them to attract your ideal clients.

Your company culture is a combination of your

• thoughts,
• beliefs,
• behaviors, and
• feelings

Put it simply, this culture is HOW you choose to do the things you do. I personally believe people need to grow and develop and therefore certain roles and responsibilities will change over time.

Fundamentally, when looking to partner or collaborate with others, we look for a specific attitude.

Attitude determines altitude

ZIG ZIGLAR

It is also about having the right mindset on how to approach challenges and finding solutions.

My company slogan, since I started my accounting firm back in 2006, is “if you can put your mind to it, you can do it“.

Everything is possible, it just depends on how much effort you are willing to put into it.

That is why I help entrepreneurs and business owners create their own company values. Sharing your company values are just as important as it determines your core reasons for

• WHAT you do,
• HOW you do it, and
• WHY you do it

Your core values guide you to keep to the rules of HOW you conduct, interact, and engage with your clients, collaborators, family, and friends.

Part of my own core values is believing in creating real, honest, and transparent connections. My relationship building goes way further than just the basic service level agreements, to leave a positive impact of pride and trust on everything I deliver.

I encourage curiosity and a spirit of eagerness to learn and find ways to change things that are not working and to accept the things that we cannot change.  By adapting to circumstances allows for growth. Never stagnating allows for learning new things and implementing new innovative ways of doing mundane things better.

Here are the key fundamental behaviors that assists me to live out my core values daily:

• To show Compassion
• To Understand
• To be Honest
• To have Purpose
• To reflect Accountability
• To Empower
• To be Consistent
• To give Grace
• To be Transparent
• To be Dependable

It is imperative that everyone I interact with, especially my clients, can see these behaviors throughout my team and receive services that reflect these core values.

My purpose is to make a positive difference in people’s lives. I look at how to create more beneficial value for all my current and future stakeholders.

This includes

• my clients,
• collaborators,
• employees,
• local and global communities

I always try to partner with charitable organizations and to find ways to assist for making an impact on our local and global communities.

My mission is to help entrepreneurs and business owners enjoy the benefits of a fulfilled life. A life of freedom, impact and purpose.

Part of my company goals are based on these 3 Freedom Pillars:

• Freedom of Time
  • Saving time through innovation, technology, automation and streamlined processes
• Freedom of Location
  • By being virtual or mainly running an online business, allows for helping more people
• Freedom from Financial Stress
  • Implementing business strategies to increase revenue, profit margins and reach profit goals faster

Sharing your core values assists with attracting your ideal clients who shares the same values, beliefs and attitudes.

I believe, when your personal needs are met, business success with follow!

There you have it! My core company values, how my Company Culture is defined and how to share it with others. You now have the foundation to create your own core values! If you need further guidance on how to create your own Company Culture, come join me inside B.O.S.S Society, a business membership designed for entrepreneurs to start, grow and scale an online business.

See you online!