A strong brand identity can become powerful with these key elements. You can do more with fewer resources to reach your audience by creating an image in their minds by using key elements of how you uniquely meet their needs.

Branding that speaks to your Audience is the key element to show up as a Powerful Brand.

Your brand is a major source of value for your company.

Building a strong brand identity, you might consider re-branding your business if you recently realized your brand identity is not as powerful as your competitors.

But branding is about SO much more than just logos.

Here are the 5 key elements of a Strong Brand identity:

• A Purpose
• Market Position
• Company Personality
• Consistent Design Elements
• Audience

A strong brand identity can become powerful with these 5 key elements.

Let’s Define these key elements by diving deeper

• A Purpose
  Your branding tells people your reason for doing what you do.
  • It explains how you want to change the world for the better.
  • At a glance, people can understand the values that are at the core of your philosophy and products.
    To start creating your brand identity, spend some time thinking about your “why.”
    • Why does your business exist?
    • What is it you hope to change in the world to make it a better place?
    • What is the story behind your brand?

Finding your reason for existing is one of the most important elements in defining your brand identity.

• Market Position
  A powerful brand identity tells people what position you occupy in the market.
  • It says not only what you do, but
  • how you do it uniquely from anyone else:
    • “We’re the ones who __.”
  • In a market full of competitors, it shows how you stand out.
    Part of successful branding is to understand your competitors and the unique place you fill in the market. It involves getting in touch with your natural strengths so you can play to them.

A strong brand identity can become powerful with these last key elements

• Your Company’s Personality
  Company personalities should be likable and relatable that resonates with your audience. To ensure your brand communicates this personality to your audience, speak to them in their voice and tone.
  • The personality also makes it memorable.
  • What is your brand’s personality?
  • You can figure this out through research on competitors and natural strengths, but also by asking your customers why they prefer buying from you and not someone else.

Using your personality (whether corporate or personal) will ensure your engagement and interactions with your audience becomes more relatable.

• Consistent Design Elements
  Although branding is more than just logos and colors, design elements are important. They work on a subtle level. Wherever your audience member encounters your brand, they see the same design features, which tells them it’s you and shows that you’re consistent.
  • Design elements includes:
    • name,
    • logo,
    • colors,
    • banners,
    • fonts, and so on.

Visual content, like video and graphics, can get your brand message across to your ideal audience. By using a Brand Identity Board, you will not only stay consistent in all your designs, but it will help to be memorable.

• Your Audience
  Branding content is targeted to a specific audience, talking about their problems and addressing their needs.
  • For a strong brand identity, you need to know your audience well and
  • Focus on your audience, their wants and desires and not only on you or your products and services
  • Your branding discusses your offerings in terms of the unique benefits to users

Many experts talk about the paradox in selling:

“Sell them what they want, give to them what they need”

Alexis Paquette

How to Create a Strong Brand Identity by using 5 key elements

Branding isn’t second nature to most companies and many entrepreneurs can make costly branding mistakes if they do not exercise key processes.

It requires some planning and strategic thinking to develop a strong brand identity.

Creating a strong brand starts with:

• clarifying your business goals and
• your strategy for achieving them

Your brand needs to be in line with your core values and unique value proposition. If you need to build a more powerful brand, read my latest blog post on the 6 Steps you can implement today!

The next step is:

• to research your audience, industry, and competitors, so you can understand what position you occupy in the market.
• A detailed customer profile (also known as “avatars” or “buyer personas”) helps you understand your target market so you can address their needs and speak their language.
• Once you’ve clarified the fundamentals of your business and gained a thorough understanding of the marketplace, you’re ready to create a branding message and unique value proposition.
• With this in hand, you’re ready to go about implementing your brand and monitoring your results.

To help you get started, use a Brand Identity Board, to keep all your design elements in one place.

Want more branding hacks?

Join my business membership, the B.O.S.S Society, where I teach all the ways you can create a powerful brand, create better copy, implement effective content strategies and learn how to create the right content to align with your brand goals.

I also created a 6-Step Framework to help you implement a strategic content marketing plan for your business.

See you online!

In this blog post I share the benefits of re-branding your business.

In a world where things are always changing, your business needs to stay current.

Many companies make the mistake of holding onto their old brand long after it’s no longer effective. Your brand needs to be up to date in order to meet the changes in the market.

Is it time for a re-brand?

Communicate Your Current Business

• Re-branding may become necessary in order to reflect a big change in your business.
• This could be a merger or acquisition, or a change in company strategy.
• It could be something smaller like the launch of a new product line or a period of considerable growth.
• Whatever the change, it necessitates a brand makeover.

Getting Serious About Your Branding

Like many companies, you may not have done your branding correctly to begin with.

It’s often hard when you first get started to fully grasp your customers and your unique position in the market.

As you start to grow, you may feel like you’re lacking a strong brand identity compared to major players in your niche, and now’s the time to develop one.

Connecting with a New Audience

Companies often decide to re-brand in order to connect to a new audience.

In order to grow into a new segment of the market, your brand needs an update in order to focus on the needs of this new segment.

Since you’re reaching new customers, you need to reassess the needs your company meets so your branding can communicate this.

Changes in the Competitive Landscape

The competitive landscape might have changed.

If there are new players in the market, you might need to re-brand in order to show your audience how you’re different.

Re-branding can help you stay relevant against competitors that are growing. It’s a low-cost and relatively easy way to compete even if you don’t have the same resources.

More Earnings and Higher Value for Your Company

Brushing up your brand makes your company more profitable.

Most companies find that they earn more after their re-branding. The process adds value to your business and makes you more attractive to investors.

How Do You Know It’s Time to Re-brand?

Re-branding is a major step that takes considerable resources and effort.

Here are the signs that it may be time:

• Your messaging seems outdated or unclear; you feel stuck and like you’re stagnating
• Your branding is attracting the wrong customers or business partners
• There are major changes in your market, your competitors, or your business
• You’re seeing a slip in earnings or your profits are hitting a plateau
• You’re creating a new business strategy to reach out to a new segment of the market
• You didn’t really put the time and energy into your branding at the beginning

Re-branding starts with clarifying your business’s vision and goals and performing a brand audit to determine how well your current branding is communicating your unique value to the market.

It’s a great way to reinvigorate your business and meet new challenges.

Do you want to learn more about re-branding your business?

Join my business membership, the B.O.S.S Society, where I teach all the ways you can re-brand your business, implement effective branding strategies and learn how to create the right brand identity.

I also created a 6-Step Framework to help you implement a strategic branding plan for your business.

See you online!