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A strong brand identity can become powerful with these key elements. You can do more with fewer resources to reach your audience by creating an image in their minds by using key elements of how you uniquely meet their needs.
Branding that speaks to your Audience is the key element to show up as a Powerful Brand.
Your brand is a major source of value for your company.
Building a strong brand identity, you might consider re-branding your business if you recently realized your brand identity is not as powerful as your competitors.
But branding is about SO much more than just logos.
A strong brand identity can become powerful with these 5 key elements.
Finding your reason for existing is one of the most important elements in defining your brand identity.
Using your personality (whether corporate or personal) will ensure your engagement and interactions with your audience becomes more relatable.
Visual content, like video and graphics, can get your brand message across to your ideal audience. By using a Brand Identity Board, you will not only stay consistent in all your designs, but it will help to be memorable.
Many experts talk about the paradox in selling:
“Sell them what they want, give to them what they need”Alexis Paquette
Branding isn’t second nature to most companies and many entrepreneurs can make costly branding mistakes if they do not exercise key processes.
It requires some planning and strategic thinking to develop a strong brand identity.
Creating a strong brand starts with:
Your brand needs to be in line with your core values and unique value proposition. If you need to build a more powerful brand, read my latest blog post on the 6 Steps you can implement today!
The next step is:
To help you get started, use a Brand Identity Board, to keep all your design elements in one place.
Want more branding hacks?
Join my business membership, the B.O.S.S Society, where I teach all the ways you can create a powerful brand, create better copy, implement effective content strategies and learn how to create the right content to align with your brand goals.
I also created a 6-Step Framework to help you implement a strategic content marketing plan for your business.
See you online!
In this blog post I share the benefits of re-branding your business.
In a world where things are always changing, your business needs to stay current.
Many companies make the mistake of holding onto their old brand long after it’s no longer effective. Your brand needs to be up to date in order to meet the changes in the market.
Like many companies, you may not have done your branding correctly to begin with.
It’s often hard when you first get started to fully grasp your customers and your unique position in the market.
As you start to grow, you may feel like you’re lacking a strong brand identity compared to major players in your niche, and now’s the time to develop one.
Companies often decide to re-brand in order to connect to a new audience.
In order to grow into a new segment of the market, your brand needs an update in order to focus on the needs of this new segment.
Since you’re reaching new customers, you need to reassess the needs your company meets so your branding can communicate this.
The competitive landscape might have changed.
If there are new players in the market, you might need to re-brand in order to show your audience how you’re different.
Re-branding can help you stay relevant against competitors that are growing. It’s a low-cost and relatively easy way to compete even if you don’t have the same resources.
Brushing up your brand makes your company more profitable.
Most companies find that they earn more after their re-branding. The process adds value to your business and makes you more attractive to investors.
Re-branding is a major step that takes considerable resources and effort.
Re-branding starts with clarifying your business’s vision and goals and performing a brand audit to determine how well your current branding is communicating your unique value to the market.
It’s a great way to reinvigorate your business and meet new challenges.
Join my business membership, the B.O.S.S Society, where I teach all the ways you can re-brand your business, implement effective branding strategies and learn how to create the right brand identity.
I also created a 6-Step Framework to help you implement a strategic branding plan for your business.
See you online!
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