I help women entrepreneurs achieve purposeful profits by using money, mindset & marketing strategies...
HI, I'M YVETTE
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In this blog post, I share the key to effective re-branding – Tell YOUR Story.
Storytelling is highly effective in any kind of business.
Brand Stories capture the attention of your audience and make your business relatable. This is why they’re so useful in re-branding. An essential part of any re-branding strategy is to develop and tell a good brand story.
Your Brand Story creates a journey for your customers.
They relate to you and your brand personality by how your brand story make them feel. Emotional selling is the key to successful selling. When we can create brands that triggers emotional elements during the buying cycle, we can successfully convert followers into buyers.
Your brand needs to be memorable and relatable.
It needs to impart your company’s personality and emphasize how you’re unique. These are all things that can be done through a good story.
In fact, some people are loyal to brands solely because of their story.
You might love a local coffee shop that stands up against the big nation-wide chains, or a healthy organic restaurant with a mission to offer ethical and environmentally-friendly food.
Stories work especially well in the digital age where people are flooded with advertising and marketing messages all day long.
Your brand story is the genesis story of your company.
It tells why you founded it and how you grew it to its current state.
Like any good story, yours starts with a “why.”
It has ups and downs, plot twists and drama, and a vision for the future, all centered around your company and its brand.
You’re not starting from scratch with your brand story.
It’s already there, you just need to figure out how to tell it.
Join my business membership, the B.O.S.S Society, where I teach all the ways you can create a better brand story, implement effective brand strategies and learn how to create the right branding content.
I also created a 6-Step Framework to help you implement a strategic branding plan for your business.
See you online!
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