In this Blog Post, I share the 6 steps to building a powerful brand for your business.

Branding has an enormous impact on every aspect of your business.

Whether you’re just getting started creating a brand identity or you’re in the process of re-branding because of changes in the market, you need to spend some time clarifying the messaging you want to create and deciding how to implement it.

Here are the 6 steps for Building a Powerful Brand:

1. Create your Brand Goals by Building a Strategy

Your branding strategy clarifies which direction your branding should go.

It means creating your messaging with an eye toward the future of your business.

This step in the process starts with identifying your business goals and how your brand fits into them.

Ask yourself “How does it help you to achieve them?”

2. Research Your Market for Building a Powerful Brand

Before you start making any major decisions, you need to understand where your business fits into the market and the position it plays in the minds of your audience.

Research needs to be conducted in a few key areas:

Your Target Market

• You need to create a detailed customer profile and identify the needs that your offerings fulfill for your audience.
• You also need to understand how your audience sees you, since “brand” is essentially an image that exists in their mind.

Your Products and Services

• Branding revolves around a promise you make to your audience.
• What is your promise?
• What need does your offering speak to and how does it uniquely solve the problems of your target market?

The Competition

• Research the market and see what your competitors are doing in order to clarify your unique position in relation to them.
• People will love your brand because of its uniqueness.

3. Create Your Messaging and Unique Value Proposition

Now that you know the market and your position in it, create a message that explains to your audience how you uniquely fulfill their needs.

This message in some form will be conveyed through everything you do and at every touch-point with your audience.

• This message should focus on the customer and the benefits your offering provides them.
• How does using your products make the customer’s life better?
• It should emphasize what sets you apart from other, similar businesses.

4. Build a Brand Persona for a Powerful Brand

Now, choose the following to design your Branding Persona:

• the personality,
• tone, and
• design elements that will help to convey this message to your audience

Your brand persona should include:

• where you will communicate with your market and
• what content you will offer them

For branding to work, everything should be consistent and in harmony with the message you outlined in the previous step.

5. Implement Your Brand Identity

The process of branding is never truly finished.

Once you implement it, you’ll need to monitor and keep gathering feedback from your market to make sure the message is hitting home.

From time to time, you’ll also need to consider re-branding.

• Companies re-brand when there are significant changes in the market,
• changes in their company, or
• a new segment of the market they need to target.

In order to keep up to date with these changes, they have to tweak or overhaul their branding so that it will achieve their new goals.

Do you want to learn more about developing the right Brand Identity?

Your 6th STEP to Building a Powerful Brand is to JOIN my business membership, the B.O.S.S Society, where I teach all the ways you can create a powerful brand, implement effective strategies and learn how to stand out from the crowds.

I also created a 6-Step Framework to help you implement a strategic branding plan for your business.

See you online!